Working With Web Developers: 9 Tips For Digital Marketers

Introduction:

Developers occupy an important place in the online ecosystem. They take your ideas and translate them into a machine-readable format, creating functional interfaces and views for the user experiences you need. But for many reasons, working with developers isn't always easy. (And let's face it, digital marketers aren't always the best partners).

To help the two work seamlessly together, we've compiled a list of tips from our long-standing partnerships with web developers. This will not only help you work with developers, but it will also help you achieve long-term success so that you can learn with Web Development Training in Chennai, for more significant and challenging projects in the future.

Remember You're Working With A Person:

Some people find it challenging to work with developers on a personal level. But before blaming the developers, think about the problem, especially how to deal with them.

Above all, developers are people, not vehicles of a website's goals. Don't go when you have a project. Take your time and get to know them. If you're in the office, buy them coffee, tea, or another delicious drink. You should probably settle for an online chat if you work far away. Developing a genuinely personal relationship can ease tensions when the needs of competing projects finally come to a head.

Set Up A Clear Communication Channel:

If you're having trouble getting your ideas across to a developer, chances are you haven't spent time laying the foundations for clear communication.

Communication skills are essential to get the job done, but not everyone communicates similarly. Our Conversion Rate Optimization (CRO) team frequently works with clients and internal website developers. We know that communication works best when there is a specific place for all the details.

Our recommendation: Project management software is the best place to coordinate work. Save the email and loosen up for time-sensitive communication ideas and details. Allow your developers to develop this strategy with you. Some prefer to receive task notes via email, while others want them all added to your project management software. You may also want a personal explanation over the phone or via Zoom. Discuss your personal preferences, so everyone involved knows the best way to contact you later.

Get Feedback In The Early Stages:

It's overwhelming to spend weeks solidifying a new and innovative approach to your marketing campaign only to have the developer tell you, "We can't do that."

It's better to get that feedback before you do all the hard work. Involve your back-end and front-end developer in the planning process during the early conceptual stages. Discuss the general idea and see if there are any hard-to-code aspects. We recommend setting multiple checkpoints in your workflow, especially when sharing ideas. The sooner you start signing up for each other, the better. 

Your web developer may know features that enhance your ideas. Great developers have great ideas and think of things that marketing team members would never think of.

Learn Their Language:

Words like HTML, Javascript, and CSS do not mean the same to a project manager as they do to a programmer. Developers use specific language to describe the complex tasks they perform. Studying their terminology will make it easier for you to understand and understand yourself.

Understanding web developer know-how can take many forms. Ideally, you should ask them to explain what they are saying differently. If you focus and ask questions, you'll show them that you appreciate their work and ideas. There is also personal responsibility here. Write down what you don't understand in your notebook and study independently.

Learn Your Language:

We know: you already know your language. But you know that very well. So I don't even know if I'm using terms that confuse developers. You may think this is obvious, but your development team may not understand important parts of your project, especially its purpose and features.

We encourage you to review the feedback and suggestions you provide. Remove any language you use or describe. Listen to yourself speak and make the same changes with your voice prompts.

If you've ever tried to explain your job as a digital marketer or product manager to your date, spouse or children, you already know what to look for. When their eyes are dim, they use language that only other marketers understand. 

Get Your S#!T Together:

After giving a series of project instructions, the developer said they didn't know what to do. Computers seem to be getting smarter by the day, but they're actually dumber. They just do what we tell them to do. That is, developers must be able to translate ideas into precise instructions for a computer. Help them by making sure they understand all the details before handing the project over to the development team.

Be Prepared For Compromise:

If you consult the developers early on, you can expect anything that cannot be programmed to be eliminated from the project. Unfortunately, this doesn't always prevent technical issues with projects that are hard to code, create bottlenecks, or simply don't work as envisioned.

When the job description is completely on the desk, the developer can say that the work cannot be done exactly as described or that the work cannot be completed by the requested date.

 

When it comes to web development, nine times out of 10, there is a compromise process. If you arrive with this expectation and an agile approach, you won't be too disappointed and can collaborate and optimize.

We don't just schedule projects based on a list of priorities. Before starting a project, think about the time it will take for the developer and the value the project will bring to the team.

Give Them Space:

Have you ever asked for an update on a web development project only to get a vague and unhelpful answer? What may seem like a regular progress check to you is often irrational to many developers and distracts them from the project. 

Code development methodologies take time for Digital Marketers who don't have Digital Marketing Course in Chennai. If you want your developers to do their job efficiently and accurately, you need to give them time. Make sure they work, and don't bother updating them every day.

If real-time project updates are absolutely necessary, let us know early in the communication. For example, you can add a "Provide Updates" or "View Prototypes" tab to some task steps in your project management tool.

Learn, Grow And Repeat:

Lastly, make sure the lessons learned together aren't forgotten on a project-by-project basis. Set up a follow-up meeting to discuss the project and come to an agreement on what went well and what can be improved next. Then embed it in your project management tool.

Familiarise yourself with the system and decide where to place notes that will not only help you work with this developer in the future but also with other developers. Basically, create a sample project that will help you get to the specification next time. Working with developers is a skill, and it's important to ensure you get the most out of your experience. This way, it will be easier each time, and the results will improve.